what is studiotalk

/ about
studiotalk

In 2012, two seasoned media personalities ideated and founded StudioTalk, an empowering Communications, Public Relations, Film Promotions and Media Training Company in Mumbai. Veteran journalists Vikram Sawant and Mahrukh Inayet poured their cumulative media experience worth decades into the world of PR and communication solutions.

With their rich and informed perspective as erstwhile insiders in the media environment, they mined their respective resources and strengthened by a pan-India network across publications, influencers, and digital players, created an exceptional company that was not just another cookie-cutter enterprise. Today StudioTalk is a trend setter in communication strategies with clients that range from corporate leaders, major film and television studios, celebrities in various fields of life, dynamic start-ups, development sector organisations, and more.

For each client, StudioTalk curates, personalises and customises a strategy with specific demographics, parameters, current challenges and future goals in mind.

Our Services

Communication

Brand
Building

Image
Managment

Media
Planning and Buying

Media
Training

What we offer

We offer customised Ideation, Strategization and Execution
to achieve diverse client goals in the following spaces:

Public
Relations

Events
Relations

Influencer
Relations

Digital
Relations

our path

/ ideas

How do we negotiate day to day challenges in the shapeshifting world of PR? Well, we do it through the following time tested methods. Read More
s.w.o.t
Perception
Analysis
RESEARCH
IMAGE
CONSULTANCY
MEDIA
TRAINING
MULTIMEDIA
CAMPAIGNS

/ strategy

We deal with the variables in the constantly evolving media universe by managing the following. Read More
Media Relationships
Media Planning and Buying
Digital Reputation
Customised Training
social MEDIA marketing

/ plan

The ultimate goal of PR is not just raking in publicity but building goodwill and credibility in a world where anyone can enjoy five minutes of fame and then fade away. It is about meticulous planning, keeping in mind the times, the specific needs of clients and the demands made by the media.

/ execution

How do we execute our goals and plans? Via the following steps. Read More
Relationship Manager
Qualitative & Quantitative survey
crisis management
perception closure
the grand prize
our story

StudioTalk, a front-running PR and Media Strategy company is the brainchild of two pioneering journalists
- Mahrukh Inayet and Vikram Sawant.

Between them, Vikram Sawant and Mahrukh Inayet have almost half a century of extensive experience in the Print, Radio and Television space not only in India but also the US. Both have helmed acclaim-winning news reports during the early years of Times Now and in 2012 envisioned StudioTalk to address the dire need of well-schooled television anchors. The two created offline training programmes to prepare broadcast journalists for the stern demands of TV newsrooms.

Their success in communications and training, led them to launch programs in Corporate and Political Communication - while the former were for corporate honchos, the latter were tailored for political leaders. Some of the most prominent names came knocking and StudioTalk's phones have not stopped ringing since then.

Subsequently, StudioTalk pivoted to an even more thrilling track - that of creating content and PR. Given Mahrukh and Vikram's unassailable standing in the business, clients came from near and far. From film icons to politicians to social outfits, musicians, CEOs, start-up whiz kids to those looking to promote an event, a product, a film or a book, everyone benefited from StudioTalk’s professionalism and instinct for note perfect, well-timed media campaigns.

With proficient teams and an avant-garde work culture backing them, StudioTalk’s protagonists tell demiurgic stories, in the process resuscitating the craft of communication in a unique way for every client. StudioTalk does not just weave dreams for its clients, it realises their aspirations and amplifies their achievements.

founders

An HIV-1 Treatment Option
An HIV-1 Treatment Option
sectors
sectors
social development

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technology

Read More

films & studios

Read More

celebrities

Read More

theatre

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books

Read More

hospitality

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start ups

Read More

consumer durables

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training

/ studiotalk’s
media training program

StudioTalk’s Media Training Program is designed for those whose ability to communicate well is crucial to their success. By using unorthodox training methods, we help clients understand the fine difference between electronic, print and digital media and to communicate their brand message with absolute clarity. To be comfortable with a visual medium, what they say matters and how they say it matters even more because their speaking style, delivery and confidence is seen as a reflection of who they are.

We do not hence just deal with intangibles around brand building but prepare clients to be media and scrutiny ready with requisite communication strategies and skills. The goal is to facilitate them to anticipate media queries and respond with precision, effectiveness and confidence.

Some of the strategies we employ to achieve this are:

Understanding the Media

StudioTalk assigns you a Specialist Relationship Manager. After much deliberation on the strengths and weaknesses of the client, great care is taken to empower you with the right one. She or he is then your one-point-contact for the world wide web.

DECODING THE AUDIENCE

Audiences are well informed and extremely discerning when it comes to spotting an ‘uncomfortable’ speaker. Style of delivery must match the message.

what you say matters

You represent your brand/organisation. Your appearances on channels/interviews or in front of live audiences are seen as a reflection of what you stand for. It becomes important then – not just what you say, but how you say it.

media training

s.w.o.t.
analysis
on camera
coaching
VOICE
AMPLIFICATION
right body
language
MEDIA
etiquette

crisis management

Brand and image management during a PR crisis are not for the fainthearted. In inexperienced hands, reputations, revenue streams, customer loyalty and business outcomes can be severely injured. StudioTalk has time-tested expertise to not just successfully navigate such a crisis but to prevent it even though, for brands and individuals in the public eye, such negative situations are not uncommon.

Be it negative press, challenges pertaining to customer or employee relations, a social media crisis or communication missteps, we transform a potentially negative situation into a positive opportunity for a brand and image revamp. With a multi-pronged and nuanced approach, execution assistance and advice, strong strategising, predictive and proactive response, we manage and mitigate a PR crisis, regardless of its severity. We handhold our clients even during the post-event recovery process because for us, nurturing goodwill is personal and not just a professional pursuit.

Some of our established crisis management techniques include:

crisis
collab
video
training
Teaching
media techniques
comprehensive
foresight