sectors

TECHNOLOGY

Technology is the great unknown that most casual explorers of media content find it hard to decode but the pandemic has galvanised digitisation and made it imperative for most sectors to adopt technological strategies to span physical distances and reach unexplored demographics. We are now working with many clients who want us to simplify and demystify the work they do to make technology accessible for the world at large.

Our job as a versatile PR entity is to understand exactly the minutiae of their complex processes and then create content that clearly communicates their strengths to even those who are not tech-savvy.

Whether our clients are creating cutting-edge tech products or solutions, we make sure we understand the brief and expand the reach of their brand. Along the way, we ensure that terms like digital transformation, Cyber Security, Blockchain Development, Cloud Engineering, Artificial Intelligence, Machine Learning, Data Analytics, and Cloud Computing become simple to understand.

We know that we must evolve with new, disruptive business models and so we employ a mix of tried and tested PR strategies and new ideas to do justice to them. We expand our PR vocabulary, skill sets, and knowledge to deliver not just what is needed but what is expected so that we keep up with our clients who have grown beyond outmoded ways of doing business. Alongside, we address the social aspects of technology and how it can bridge the digital divide, create more diversity, bring inclusion in the workspace, and shape clear policies around pay parity, health benefits, and a safe and responsive work culture.

At StudioTalk, we are ready to walk with tech giants, interpret their multi-layered metaverse and walk with them towards the future.