StudioTalk assigns you a Specialist Relationship Manager. After much deliberation on the strengths and weaknesses of the client, great care is taken to empower you with the right one. She or he is then your one-point-contact for the world wide web.
Audiences are well informed and extremely discerning when it comes to spotting an ‘uncomfortable’ speaker. Style of delivery must match the message.
You represent your brand/organisation. Your appearances on channels/interviews or in front of live audiences are seen as a reflection of what you stand for. It becomes important then – not just what you say, but how you say it.
Analysing the Strengths, Weaknesses, Opportunities, and Threats that can shape the client’s interaction with the media, on or off the camera. We then work on enhancing the positives and mitigating the negatives.
We use real time situations and the ‘record and replay’ method to make the client aware of where they may be faltering in terms of body language, enunciation, facial expressions, reactions and delivery.
We use customised coaching strategies to clear diction, get past speech impediments, and improve voice modulation skills.
We create modules that have every tool that the client may need to stand out. From correcting their posture to helping them project a positive vibe while facing the camera with an even gaze and a calm demeanour, we help bring out the strength that is unique to everyone.
Media management goes beyond PR. It also depends upon the direct communication that a client has with journalists from all kinds of media platforms. We help clients understand the back-end of the communication business, give them a sneak peek into the tricks of the trade and clarify for them the dos and don’ts of tackling the media.
Brand and image management during a PR crisis are not for the fainthearted. In inexperienced hands, reputations, revenue streams, customer loyalty and business outcomes can be severely injured. StudioTalk has time-tested expertise to not just successfully navigate such a crisis but to prevent it even though, for brands and individuals in the public eye, such negative situations are not uncommon.
Be it negative press, challenges pertaining to customer or employee relations, a social media crisis or communication missteps, we transform a potentially negative situation into a positive opportunity for a brand and image revamp. With a multi-pronged and nuanced approach, execution assistance and advice, strong strategising, predictive and proactive response, we manage and mitigate a PR crisis, regardless of its severity. We handhold our clients even during the post-event recovery process because for us, nurturing goodwill is personal and not just a professional pursuit.
Some of our established crisis management techniques include:
Close contact/meetings with the client and their publicists, managers and agents to define a response to crises.
Using the ‘record and reply’ technique where we focus on not just what to say, but how to say it. Training clients on how to ‘appear’ before the media during a crisis is key to constructive image building.
Empowering the client with well-crafted messaging that helps them navigate stormy media waters by offering an infallible crisis response.
We prepare detailed summaries with potential questions, key words and phrases to prepare clients for any media eventuality.